Articulating A Bold Consensus Vision of the Desired Future
The visioning phase of strategic planning is about becoming crystal clear on your destination – the vivid images of what you’ll see when you get there. This creative, aspirational, and visionary stage is usually the one that your participants are looking forward to. In this phase, the focus of participants shifts from the past/present to the future, while building on the best of today.
Before you facilitate a visioning process, ensure that the group or organization’s mission and values are clear to participants. Why? If not, the answers they give may include “why we exist” and the “values that guide our work”, rather than “where we want to be in our preferred future”.
Ground the vision with insights from external and internal environmental scan conversations, to leverage strengths and opportunities, side-step issues and address obstacles to success. The questions to ask include:
- What is our audacious goal? In your boldest vision of the future, what is the most compelling and motivating stretch goal that you aspire to achieve?
- What will success look like? How will you know that you’ve achieved your vision; what are the specific results you’ll see when you get there?
Read more: The Strategic Facilitator: Aligning Around Vision and Strategy